MARK KING CREATIVE
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Case Stories

Graphic design involves, in part, research and collaboration with the client; brainstorming with team members; and sometimes you must climb into your mind palace with all your resources and ponder, sift, shake, bake, and take the hero's journey!
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Allison Robbins of Aspect6 Creative brought me in to help design a new Mascot for the Muncie Sanitary District, a city service unit responsible for trash removal, sewage and water treatment, and recycling. The initial concepts focused on a mascot for recycling and trash/recycling pickup. For this, I created a character named Curbie. The ideas then shifted to local wildlife, specifically native bird species, for which I introduced Goldie, Hermione, and Oakley. Finally, an MSD employee mentioned "Transformers" and excitement began to ramp up! I sketched a being called a "recyclon" and the District representatives loved it -- and that is the Origin of Recyclor!
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Pinterest (personal art)
  • Design
  • Illustration
  • Case Stories
  • About + Contact + Resume